The FACT Movement (www.fightwithfact.com) kicked off a new campaign on Apr. 21 called "They Killed 8000." The 2-month campaign includes a TV commercial, MySpace ad and local youth activism. The focus of the campaign is to draw attention to the devastation the tobacco industry causes
Below is a blog posting from Matthew M., one of the youth featured in the "They Killed 8000" TV commercial. Matthew is a 17-year old junior at Eau Claire Memorial and serves on the FACT Youth Board of Directors.
It seems ages ago (August 2007 to be exact) that I was at the FACT FINAL CHALLENGE in
Once the campaign theme and actions were created and decided on, the next step was the filming of the TV commercial.
One of the pivotal parts of the media campaign is the TV Spot. Let me set the scene for you: It's an eerie, desolate town filled with evidence markers showing where Big Tobacco struck, with five teens surviving, causing an uprising against Big Tobacco, and starting to recruit around the state for their cause.
When I found out that FACT was casting for a spot in this ad, I jumped at the opportunity and submitted an audition video. Four other FACT members and I were selected to star in the commercial. Oh yeah, by the way, the one talking to the camera, that’s me.
This campaign is much greater than a TV commercial. 36 FACT groups around the state will be engaged in FACT activism or FACTivism (cool word, eh?). These groups will be doing some cool things to spread the message about FACT and "They Killed 8000."
So why do I lend my voice to FACT and to this campaign? Two words: Big Tobacco! Big Tobacco companies such as Altria and Reynolds American - they're the bad guys. They're the ones I'm out to get. They're targeting me so I think it's only fair I target them.
Not only do they target me and other teens, but Big Tobacco knows their products kill people. Any business with any morals would pull their product if they knew they're killing people. Not Big Tobacco. They just want more and more money. That's why we launched the "They Killed 8000" campaign. We need to hold Big Tobacco accountable for the death and disease they spread throughout
WE ARE SICK OF BEING TARGETS FOR THEIR LIES, DECEIT, AND CORRUPTION. WE ARE NO LONGER GOING TO STAND IDLY BY AND WATCH OUR FRIENDS, NEIGHBORS, AND FAMILY DIE.
WE ARE GOING TO RISE UP AS ONE AGAINST BIG TOBACCO AND SHUT THEM DOWN ONCE AND FOR ALL.
We're going to Fight with FACT.