The tobacco industry capitalizes of women's sense of independence and financial vitality. Especially in nations where the new sense of independence has been found, the tobacco industry is trying to tie that freedom to smoking and tobacco use.
The hope for World No Tobacco Day is to also encourage the passed of the Framework Convention of Tobacco Control (FCTC). This document FCTC is the first WHO treaty of its kind. It was negotiated to prevent and control tobacco use all across the globe. The US has failed to act on this treaty.
Here is what we can do in Wisconsin to protect women and girls from the dangerous marketing of tobacco:
Call on our policy-makers!
- Implement a comprehensive ban on all forms of tobacco advertising, promotion and sponsorship, as called for in the WHO Framework Convention on Tobacco Control.
- Implement a comprehensive ban on tobacco smoke in all public places and workplaces, likewise called for in the WHO Framework Convention.
- Heed the call in the preamble of the WHO Framework Convention for "gender-specific tobacco control strategies" and the "full participation of women at all levels of [tobacco control] policy-making and implementation [of tobacco control measures]".
- Request assistance from WHO to implement the demand-reduction provisions of the WHO Framework Convention through the MPOWER package of tobacco control measures.
- Ensure that government agencies and other stakeholders work together to take into account the different needs of men and women.
- Ensure that tobacco control strategies take into account the special problems of women who chew tobacco.