Our blog is on spring break until April 5th, 2010. Check back then for all the latest and greatest in tobacco news in Wisconsin and across the nation!
Enjoy this beautiful spring time weather and all the fresh smoke-free air you can!
While the ads described the product as light and luscious the results of the advertising were anything but that. The question must be asked, how can you sleep at night when most regular smokers started before age 18, when ad campaigns like Camel No. 9 show strong brand preferences among young girls, and when these ads directly contributed to the initiation of smoking of an audience which is supposed to be protected by the Master Settlement Agreement?The study enrolled more than one thousand 10-13 year olds in 2003 and followed them 5 times through 2008, asking participants to report a brand of “favorite” cigarettes. Specifically, teens who reported having a favorite cigarette ad at baseline were 50 percent more likely to have smoked by the fifth interview. The proportion of boys who reported having a favorite ad remained stable across all five surveys; however, it was found that after the launch of Camel No. 9, the percentage of teen girls who reported having a favorite cigarette ad increased by 10 percentage points, with Camel accounting for nearly all of this increase. (emphasis added.)
The Department of Commerce rules clarify the definition of enclosed in the statewide smoke-free air law. The statutory definitions for "enclosed place" and "substantial wall" provided in Wisconsin Act 12 can be construed to allow smoking in many public buildings and places of employment. These definitions are inconsistent with the objectives of the smoke-free air law. Department of Commerce has redefined "enclosed indoor place" to clarify the definitions and to match the statute with the intention of legislators. The definition means that areas that are bounded by a ceiling and floor and at least 50% walls, windows, or doors are enclosed places and must be smoke-free. Screening materials does not count as a wall.Check back for more details on the rule-making process.