Showing posts with label LTE. Show all posts
Showing posts with label LTE. Show all posts

Wednesday, November 3, 2010

Tobacco Fight Far From Over - LTE

"We have a serious problem, and the new [smoke-free air] law is only one step in the right direction."

These words come from Lorraine Lathen, with the Wisconsin African American Tobacco Prevention Network, whose letter to the editor was published in The Journal Sentinel in Milwaukee and The Journal Times in Racine.

One area Lathen targets for improvement in her letter, is the use of menthol in cigarettes to target African Americans, a community she represents through her coalition. She says in the article, "In the 1960's, the tobacco industry found that African Americans smoked more menthol cigarettes than non-menthol cigarettes. As a result of their findings, they began marketing menthol-flavored cigarettes in African American communities as well as in highly segregated urban communities... Sadly they have not stopped these marketing practices since." Her marketing claim is supported by the CDC.
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Lathen continues on to explain more about menthol in cigarettes, why it's appealing to some and why it's so dangerous.

She ends her letter encouraging readers to "Fight back today" by quitting their smoking habit or helping others they know to quit, volunteering with her coalition, and educating others on the impact menthol has in their communities.

Check out the full JS article here or JT article here.

Thursday, June 17, 2010

The LTE: a response to stories

The Letter to the Editor or LTE is a tried and true strategy used by political movements to get the word out about an issue. Letters are successful because they are personal, short, and share an opinion. These are also a highly read and highly commented on section of both print and online editions of newspapers. A good letter can ignite a debate in a house or online about a particular issue.

Good letters have a few key elements:

The Lead-In
The first part of the letter should be eye catching and make a bold statement.

The Body
This is the main part of the letter. Convey your point and your opinion here.

The Conclusion
This is where you wrap it up. Repeat your positive message and really bring home the point.

The Tobacco Control Resource Center has great information about how to write excellent LTEs!

A recent example of an LTE is out of Oshkosh.

So get out there and write an LTE- a smooth transition to a Smoke-Free Wisconsin depends on it!