UW-Center for Tobacco Research and Intervention (UW-CTRI) is conducting a study focusing on Milwaukee's poorest neighborhoods. Using zip codes to narrow the participant pool the findings of their research are astonishing.
First, a little more about the area and survey participants.
Demographics for the area are as follows:
In more simple terms this is a relatively young population, primarily African American, and very poor. The intention of the study was to examine what prevents people in the neighborhood from accessing cessation services.
It was discovered that 42% of the population smokes, more than twice the state average of just under 20%.
Below are some of the findings:
This study is still in progress so please check back for more information about reaching challenging populations.