We have exciting news to share with you. A lesser known ally in our efforts to defeat Big Tobacco are the public relations firm, Flaherty & Associates. Mike Flaherty and Connie Fedor (pictured left, along with Maureen Busalacchi, Executive Director of SmokeFree Wisconsin) have been in tobacco control in Wisconsin long before there was even a little something called the Tobacco Prevention and Control Program. They were out there fighting Big Tobacco when the Master Settlement Agreement and the Tobacco Control Board first came into existence.
Last week their hard work spanning over a decade finally paid off in the form of one of the most prestigious awards, Award of Excellence.
The Public Relations Society of America- Madison Chapter (PRSA-Madison) presented its highest honor to Flaherty & Associates for the firm’s “Holding Our Breath for Smoke-free Air” campaign. Michael Flaherty, principal of the firm, accepted the award October 15 at a luncheon at Madison’s Hilton Hotel. To receive an Alchemy Award is quite an honor, but receive the "Award of Excellence" award is beyond most PR firms wildest dreams.
Our Tobacco-Free hats are off to the team who worked tirelessly to bring smoke-free air to Wisconsin! Thanks to both Connie and Mike!