Annouced on November 8th, 2009, Tobacco Giant R.J. Reynolds in talks to buy Sweden's Niconovum. That's right R.J. Reynolds is trying to buy the Swedish-maker of a product that helps stop people who smoke. Niconovum's own website says their mission is to develop leading nicotine replacement therapies (NRT). They were formed in 2000 by experts in tobacco control and health. Currently they market a spray, gum, and pouch.
While Niconovum's mission is completely and totally opposed to what R.J. Reynolds is trying accomplish, the only conclusion that can be drawn is Big Tobacco has something up their sleeve. Perhaps like Snus, Camel aka R.J. Reynolds is planning on making the spray or pouch that Niconovum markets and turn it into another harmful "reduced harm" product.